Keyword Research

Keyword research plays a vital role in the effectiveness of your SEO campaign.  Before your website can start ranking in organic search results, we first need to conduct keyword research.  


Why is Keyword Research Important?

Keyword research allows us to determine which keywords are relevant to your target audience, what variations of keywords (e.g. “podcast” vs “podcasts”) they search for more often, the monthly search volume of a keyword, how competitive the keyword is, organic click through rate (the percentage of people searching for a given keyword who actually click on a website), and the format or Search Engine Results Page (SERP) in which the content related to your keywords is presented.

Keyword Optimization Plan

At Lead Sprout, we compile this information into a keyword optimization report. This report establishes guidelines for how to write content that is best optimized to rank for search results and is relevant to your audience.  We provide information on keywords to use, how to write about them in a way that is relevant to user search queries, and address "people also ask” questions.  We also make sure your content is presented in a relevant format for your target audience. We also establish guidelines for how to make your content and website as a whole meet Google’s standards of Expert, Authoritative, and Trustworthy (EAT).


The keyword optimization report establishes guidelines that will help you optimize your existing and future content to be EAT and rank for high value keywords.

If you have any questions regarding our SEO process, or want to know how Lead Sprout can help grow your business’s online presence, please contact Lead Sprout or email us directly at