What is Link Building?
Link building is the process of acquiring external links to your website. A link signals to Google that a website is endorsing you for being an Expert, Authoritative, and Trustworthy (EAT) source on that topic. Each followed link you earn passes along domain authority, which means that Google views you as a more trustworthy source, making it easier for your website to rank for keywords. Link building also directs traffic to your website because in theory the linking website’s audience is interested in your content.
At Lead Sprout, we build multiple link building campaigns aimed at marketing your existing and new content, gaining traffic through links, and gaining domain authority. The first step in our process is conducting a content audit to determine what existing content is performing well, what the competition is doing, and what types of relevant, shareable content you should create. We then create link building campaigns optimized for each content type. Multiple campaigns allows us to more effectively track the success of our link building efforts to serve content more effectively.