Search Engine Optimization (SEO)

What Is SEO?

SEO is a type of digital marketing that is focused on increasing the quality and quantity of traffic to your website. Unlike paid advertising, SEO allows you to grow your online presence and build your brand through organic search results without having to continually invest money.  Although SEO does not happen overnight, it’s important not to overlook it in your marketing campaigns because the vast majority of online traffic comes from organic search results.

Our SEO Process

We develop an SEO campaign strategy that is tailored to your businesses model.  Before getting started on an SEO campaign, we sit down with our clients to establish campaign goals and gain deeper understanding of their business model. We use this information to develop an SEO campaign strategy that is best suited for your business.  Check out our SEO campaign strategy page for a more in-depth look into our campaign planning process.

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Once your SEO campaign strategy has been created, we conduct keyword research to gain a better understanding of who your target audience is, what they're searching for, how they search for it, what questions they're asking, and what content they consume about it.  We use this information to develop a keyword optimization plan that will guide existing and future content optimization.  Check out our keyword research page for more information on our research process and what goes into your keyword optimization plan.

We use the keyword optimization plan to optimize your “on-page” content to better rank for high value keywords.  We use this data to optimize your existing content to use valuable keywords, address related user-search queries and frequently asked questions, and develop new content that is better suited for ranking.  Check out our On Page SEO page for more information on our content optimization process. 

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We also optimize your website’s technical or “off page” SEO to help improve your search visibility.  We optimize meta descriptions, titles and alt tags to reflect the newly optimized on page content.  We optimize URLs to be readable, the appropriate length, and make sure old URLs redirect to relevant pages (fix 404 errors). Finally we add structured data to your web pages to give Google a deeper understanding of your website and help rank for SERPs. Check out our technical SEO page for more information about metadata, URL, and schema optimization.

Finally, once all of your existing content is optimized for SEO we begin the link building process.  Link building is the process of acquiring links to your website from other sites. Link building drives traffic to your website and the more high quality links you acquire, the more Expert, Authoritative, and Trustworthy (EAT) Google perceives your website to be.  Check out our link building page for more information on our link building process.

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We have successfully helped clients in various industries improve their SEO in a variety of areas

  • E-commerce
  • Podcasts 

  • Youtube

  • Blogs

  • News Articles 

  • Email Newsletter 

  • Concert promotion 

  • Events (online and physical)

  • Listing services

  • Brokerage services

If you have any questions regarding our SEO process, or want to know how Lead Sprout can help grow your business’s online presence, please contact Lead Sprout or email us directly at Steve@Lead-Sprout.com.